As sure as the sun sets does Chanel & Hermès increase their prices and here we are again. However for some reason this one seems different. With the medium flap due to rise by over 15%. In contrast to the Hermès Birkinwhich had a much lower single digit percentage increase in January. The conversations online seem to be provoking more outrage than normal.

A recent Financial Times article suggests that the luxury consumer sentiment is waning after experiencing too many price increases. While price adjustments and product limitations shape industry dynamics, it's important to recognise the delicate balance at stake. Esteemed brands such as Hermès, Chanel, and LV leverage scarcity to foster demand and enhance investment allure. However, the balance between exclusivity and customer loyalty is